> For the complete documentation index, see [llms.txt](https://docs.eitherway.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.eitherway.ai/token/mechanics/market-demand-drivers.md).

# Market Demand Drivers

$EITHER has three demand drivers for market participants beyond active builders.

#### 1. Launchpad Access Staking

Priority launchpad visibility, including featured placement and governance-weighted launch approval, requires active $EITHER staking. As competition for visibility grows, staking demand grows with it.

#### 2. Marketplace Featured Placement

Featured marketplace positions require active $EITHER staking. Creators who want commercial visibility must stake to compete for placement.

#### 3. Developer Reputation Scoring

The on-chain developer reputation system ties builder credibility to verifiable $EITHER activity. Reputation cannot be purchased. It will be earned through sustained on-chain contribution. Builders who want to establish credibility must engage with $EITHER over time.

> These three mechanics answer the investor question directly: $EITHER is demanded by traders who want launchpad access, creators who want marketplace visibility, and builders who want to establish on-chain reputation. None of these can be achieved without active token engagement.