# Market Demand Drivers $EITHER has three demand drivers for market participants beyond active builders. #### 1. Launchpad Access Staking Priority launchpad visibility, including featured placement and governance-weighted launch approval, requires active $EITHER staking. As competition for visibility grows, staking demand grows with it. #### 2. Marketplace Featured Placement Featured marketplace positions require active $EITHER staking. Creators who want commercial visibility must stake to compete for placement. #### 3. Developer Reputation Scoring The on-chain developer reputation system ties builder credibility to verifiable $EITHER activity. Reputation cannot be purchased. It will be earned through sustained on-chain contribution. Builders who want to establish credibility must engage with $EITHER over time. > These three mechanics answer the investor question directly: $EITHER is demanded by traders who want launchpad access, creators who want marketplace visibility, and builders who want to establish on-chain reputation. None of these can be achieved without active token engagement. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.eitherway.ai/token/mechanics/market-demand-drivers.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.